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Sugar Loaf
  • SUGAR LOAF
  • CLOTHING & FOOTWEAR
    • Clothing

      • Accessories
      • Bib and Braces
      • Bush Shirts
      • Coats & Jackets
      • Fleeces & Hoodies
      • Rugby Jerseys & Polos
      • Shorts
      • Singlets
      • Socks
      • Trousers
      • T-Shirts & Tops
      • Work Shirts
    • Footwear

      • Dealer Boots
      • Wellies
      • Boot Care
    • Kids

      • Accessories
      • Fleeces
      • Footwear
      • Rugby Jerseys
      • Shorts
      • Waterproofs
    • Waterproof Workwear

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      • Coats, Jackets & Parkas
      • Hi-Vis
      • Overtrousers
  • SHOP BY BRAND
    • Sugar Loaf

    • Aigle

    • Betacraft

    • Blundstone

    • Brumby Australia

    • Canterbury of New Zealand

    • Comfort Socks NZ

    • Darn Tough

    • Kaiwaka

    • Line 7

    • MKM Originals

    • Mongrel Boots

    • Pachamama

    • RB Sellars

    • Ringers Western

    • Skellerup

    • Swanndri

    • Swazi

    • SUGAR LOAF Shop the kit →
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  • Discover today's special offers.
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Today's offers

SAVE ON BETACRAF ISO940 SETS

Get 50% off Betacraft ISO940 Overtrousers or Bib and Brace when bought together with an ISO940 Parka. Please ensure you have added both products to your cart. Discount automatically applied at the checkout.

get the offer
Betacraft ISO940 ECO Men's Parka - Best Waterproof Coat for Farmers.
Betacraft ISO940 ECO Men's Parka - Black/Moss
Regular price £265.00
£265.00
View options
Betacraft ISO940 ECO Women's Parka - Black/Saddle
Betacraft ISO940 ECO Women's Parka - Black/Saddle
Regular price £265.00
£265.00
View options

DARN TOUGH BOGOF DEALS

Ready to sock up and save? Buy two, get one pair half price OR buy three, get one pair free across all Darn Tough socks. Discounts automatically applied at the checkout.

SAVE ON SOCKS
Darn Tough Men's Hiker Micro Crew Midweight with Cushion Socks - Dark Teal
Darn Tough Men's Hiker Micro Crew Midweight with Cushion Socks - Dark Teal
Regular price£28.00 £28.00
£28.00
View options
Darn Tough Women's Hiker Micro Crew Midweight with Cushion Socks - Plum Heather
Darn Tough Women's Hiker Micro Crew Midweight with Cushion Socks - Plum Heather
Regular price£28.00 £28.00
£28.00
View options

OVERHERD AT SUGAR LOAF

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  • Seasonal Buying Guides
How to Choose the Right Farm Boots: Comfort, Safety & Season-Specific Tips
February 9, 2026 Lauren (Marketing) 9 min read
How to Choose the Right Farm Boots: Comfort, Safety & Season-Specific Tips

Farm life is tough on feet, and choosing the right boots is no small feat. Our guide walks you through leather dealer boot and wellington options for comfort, protection, and all-seasonal performance - plus, expert care and break-in tips to ensure your boots last the distance.

Read more

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Popular articles

The Sugar Loaf Shepherd Hoodie: A Workwear Fleece Built for Life on the Farm October 1, 2025
Wet Weather Gear for Farmers: Waterproof & Breathability Ratings Explained September 25, 2025

ABOUT SUGAR LOAF

Sugar Loaf was born in 2019 on a sheep and beef farm in Mid-Wales, with a desire to bring durable, practical, modern farmwear to British farmers. Founders Marie and Will wanted more than the traditional checked shirts and moleskin trousers: they wanted the same high-quality clothing used by farmers in New Zealand and Australia - but tailored for UK conditions.

We first made our mark by introducing the iconic Canterbury of New Zealand Harlequin Shorts to the UK, where we remain the exclusive supplier. Building on that heritage, we’ve since launched our own Sugar Loaf clothing line - designed by farmers, for farmers - combining global inspiration with homegrown experience.

Today, we’re proud to be a family-run business offering premium workwear and apparel, backed by genuine farming insight and a commitment to quality, authenticity, and excellent customer service.

All Footwear Seasonal Buying Guides

LET OUR CUSTOMERS SPEAK FOR US

4.90 ★ (1218)
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FANCY 5% OFF?

Become a Sugar Loaf VIP and get 5% off your first order with us, plus priority access to exclusive offers, product launches and more.

Thanks for subscribing! If it's your first time ordering with us, you'll shortly receive an email with your discount code. Please allow 5 minutes or so for this to arrive and ensure you check spam/junk folders just in case.

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★ Reviews

Let customers speak for us

1218 reviews
Write a review
95%
(1152)
3%
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1%
(9)
0%
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B
Kaiwaka Men's Stormforce Winter Jacket
Benjamin Stevens
Not cheap but definitely the best coat I've had

Not cheap but definitely the best coat I've had to keep me dry

C
MKM Originals Extreme - Possum/Merino Dual Layer Hooded Pullover
Callum R
Cracking jumper

Cracking jumper, nice and cosy but not to warm or sweaty. Nearly to nice to wear for work but its why I bought it. Best worn with merino long sleeve as can get a bit itchy. Will be buying another!

User picture
K
Sugar Loaf Shepherd Polar Fleece Hoodie - Navy
Kirsty Astley
Absolutely love it

Absolutely love it. From all the big brand names jumpers, this is far better , warmer and comfier. There will be a few more here before long.

F
Swanndri Ranger Extreme V2 Windproof Bush Shirt - Olive/Black
Flavio Bezerra
Great piece of equipment

Great piece of equipment. Beautiful, strong and dry! I am very happy!

User picture
J
Sugar Loaf Kids Rodeo Polar Fleece Hoodie - Navy
Jill

Absolutley brilliant hoodie to keep my little lad warm in all weathers. Perfect scooped back to tuck into his waterproof bottoms.
Also top notch customer service from the Sugarloaf team getting it to us in time for Christmas - can’t thank you enough.

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