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Winter mornings, early starts, and long days on the farm just got a whole lot warmer! We’re thrilled to launch the Sugar Loaf Shepherd Polar Fleece Hoodie: designed by farmers, for farmers, and built to handle outdoor life without compromise.
When we developed the Sugar Loaf brand, The Shepherd is exactly what we hoped to create one day for farmers. We’ve taken everything we love about our Dawnbreaker Hoodie, combined with farmer feedback, and added thoughtful upgrades that make the Shepherd Hoodie even more farm-ready, comfortable, and practical.
Every stitch, every hem, every pocket has a purpose. They’re designed to help you through any farm task. Available now in classic Navy and a brand-new Khaki.

THOUGHTS FROM THE TEAM
"What excites me most about the Shepherd Hoodie is the attention to detail. This did mean it took time to get it right, but we promise it’s worth the wait! Small details like the long half-zip, dropped back tail, and separate pockets make a big difference when you’re working outdoors. Stylish enough for everyday wear, but built to endure farm life is exactly the balance we were aiming for.”
Marie, Co-Founder
"We created the Shepherd Hoodie because we wanted a fleece that could keep up with the realities of farm life, early starts, long days, and everything the weather throws at you. I love that it’s warm (and with a longline zip when it gets too warm!), practical, and moves with you, whether you’re bending, lifting, or out on the quad. Honestly, it’s exactly what I wish I’d had on the farm years ago."
Will, Co-Founder
A FLEECE ROOTED IN THE FARM
The idea for the Shepherd Hoodie came straight from the fields. After months of testing, tweaks, and invaluable farmer feedback, we’ve created a fleece that delivers exactly what a hardworking farmer needs: warmth, mobility, and resilience.
Here’s what makes it special:
- Warmth meets freedom: Insulating 300gsm polar fleece that moves with you.
- Built to last: Tough enough for daily farm work, soft enough for all-day comfort.
- Practical design: Two side pockets for tools or gloves, adjustable hood, long half-zip for maximum wind protection.
- Two classic colours: Navy and the brand-new Khaki. Practical, versatile, and farm-ready.
- Farm-focused features: Dropped back tail and coverseam hem for durability and extra coverage during bending and lifting.
“…to my great surprise the new Sugar Loaf Polar Fleece is without doubt the best fleece I have purchased in years. I'm so impressed that I have immediately ordered another one. I'm certain that they will last a long time – excellent quality. Cheers, Karl.
Karl, Verified Review
THE SHEPHERD VS. THE DAWNBREAKER
The Shepherd Hoodie joins our Sugar Loaf Polar Fleece family, alongside our bestselling Dawnbreaker Hoodie. Both boast the same high-quality 300gsm fleece construction and offer the same trusted fit and comfort you’ve come to expect from us.
The Shepherd introduces a few thoughtful upgrades for those who want a little extra performance for farm life:
- Dropped Back Tail & Coverseam Hem: Extra coverage for your lower back when bending or lifting, with a durable, tidy finish.
- Extended Half-Zip to Chin: Maximum wind protection for blustery mornings or exposed fields. By comparison, the Dawnbreaker Hoodie has a half-zip that reaches the collarbone - perfect if you prefer easier ventilation.
- Separate Side Pockets: Two secure pockets for gloves, tools, or other essentials, instead of the single kangaroo pocket.
- Colours for the Field: Navy and the brand-new Khaki, designed for practicality and style in rugged farm life.
Whether you prefer the classic Dawnbreaker or the upgraded Shepherd, both are built to keep you warm, comfortable, and farm-ready. It’s just about what suits your day-to-day work.
Check out the Sugar Loaf Dawnbreaker Polar Fleece Hoodie →
LET'S WRAP IT UP
The Shepherd Hoodie marks a new chapter in our range of farm wear and agricultural workwear. Warmth, durability, and practicality, wrapped into one field-ready fleece.
Whether you’re layering for early winter mornings, tackling chores in the wind, or enjoying some downtime off the farm, this hoodie is built to keep pace with the life of farmers.
Invest in quality. Layer it smartly. Work hard. Rely on it season after season. The Shepherd Hoodie is ready to go wherever your day takes you.
The Shepherd Hoodie is just the beginning! We’re constantly developing new Sugar Loaf products with farmers in mind, and a crucial part of that is being down on the ground with you listening to your feedback, understanding your day-to-day challenges, and learning what works best in the field. If you’ve got ideas, suggestions, or stories to share, we’d love to hear from you anytime.