Farm24 2026 x Sugar Loaf | Official Clothing Sponsor

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WHAT IS #FARM24?

The biggest agricultural digital event on social media, giving the industry a chance to tell truthful and meaningful stories to engage with the wider public. The 2026 event is co-headline sponsored by Morrisons and the RABI.

WHEN IS #FARM24?

The event will take place from 5am on August 6th to 5am on August 7th. We’ll be sharing behind-the-scenes content, ambassador takeovers, farming stories and campaign highlights across our social channels throughout #Farm24.

HOW CAN YOU TAKE PART?

Throughout the day, post your pictures and videos across social media using the hashtag #farm24 and tag @farmersguardian. Wearing you Sugar Loaf? Don't forget to us @sugar_loaf_clothing too! The more people who see the hashtag, the better. There are special #farm24 signs you can download and take pictures with.

PROUD TO SUPPORT BRITISH FARMING

As farmers ourselves, #Farm24 is a campaign that genuinely means something to us. Supporting #Farm24 gives us the opportunity to help showcase the reality of British farming to a wider audience while backing the incredible people helping tell those stories online.

Founded by young farmers, Will and Marie, Sugar Loaf began on Marie's family upland beef and hill farm before later transitioning to Will's beef, arable and apple farm in rural Mid Wales.

Still farming alongside running the business today, the team are incredibly proud to partner with Farmers Guardian to support the 2026 #Farm24 campaign as the Official Clothing Sponsor.

MEET THE #FARM24 AMBASSADORS

This year, we’ll be supporting a selection of farming creators and ambassadors throughout the campaign by providing them with pieces from the Sugar Loaf range to wear on-farm during #Farm24.